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Director of Strategy

Toronto, ON
Job Type

Who is Diamond?

We’re a strategic, creative-led group of people working hand in hand to solve problems for some really great brands – among other things. We don’t follow any set of rules. In fact, we’re constantly breaking them. We’re not afraid to take risks. Or to go all in. We go above and beyond what’s asked. And are never satisfied. We always look ahead – changing as the industry changes. We love problems above channels. Insights above fads. And creativity above all else. Sound like you? Join us.

Some of the things we do:

Social Media + Digital + Content + Experiential + Events + Activations + Promotions + Design + Insights + Strategy



We are looking for a driven, passionate, and creative individual to join the team responsible for developing deep consumer insights and driving brand strategy. This individual has demonstrated excellence in generating strategic insights and creative ideas that can advance a client’s business. This individual will challenge the brief; setting the bar of depths of insights and creative fodder. This individual must understand the importance of leveraging both instincts and research-based insights to guide strategy. Reporting to the Director of Insights & Strategy, you will work collaboratively with different business units to analyze competitive environments, trends and consumer demands.


Lead Strategist on Key Brands:

  • Leadership role in creation of a long-term brand vision and ensuring all communication campaigns and content ladder up to and pay dividends to this vision
  • Creating/monitoring/interpreting research reports around cultural, economic & societal trends relevant to the brand
  • Transformation of large amounts of complex and often contradictory information into a simple provocative strategy
  • Development of clear and inspiring creative briefs and briefings to creative teams, with rich insight and humanity
  • Playing a key role during client strategy & creative presentations, explaining and supporting the agency’s work

Diamond Strategy Team Management

  • Coach and guide the team in creating, selling and delivering against powerful strategies for our clients brands and our creative work
  • Mentor, coach and train the Diamond strategy team in their career development
  • Work alongside the VP, Insights and Strategy to create a fun, nurturing, respectful, passionate team environment

New Business Contribution

  • The VP, Insights and Strategy will handle the majority of new business opportunities but the Strategic Planning Director will play a key role on all pitches, and play the lead role as appropriate

Future of the Agency

  • Lead by example with collaboration between all Diamond employees. Great ideas can come from anyone; we are all “creatives”
  • Challenge conventional thinking - from the client, account and creative teams, agency partners, self
  • Clearly & fearlessly articulate POVs while actively listening and hearing responses, as with everything we do at Diamond, with respect without ego
  • Contribute to agency knowledge and best practices via leading intermittent training sessions
  • Work with the VP, Insights and Strategy to develop, build, manage, and sell new planning & strategy services that are very different from what other agencies offer in our industry


  • A minimum of 7 years’ experience in strategy & research (advanced education taken into account: e.g. MA, MSC, MBA etc.)
  • A proven entrepreneurial ability to develop big ideas with communications framework
  • Advertising/Marketing/Experiential Agency experience a big asset
  • Passion, creativity, mental flexibility, adaptability and strong desire to win
  • Demonstrated success in simplifying complex concepts, ideas and problems
  • Ability to build high trust relationships
  • Demonstrated organizational/planning, analytical and communication skills
  • Positive working relationships built throughout the organization with a professional attitude, willing to complete all aspects of work as required
  • Simply put, great strategists come from any background. While advertising/marketing experience is a huge asset, we are looking for people with demonstrated success in simplifying and presenting complex concepts, ideas and problems to deliver compelling solutions. Personality-wise we are looking for truly passionate, creative people with a hugedesire to win who are excited by a startup mentality (‘I bust my butt because I love it’ approach).

Does this sound like you? Are you looking to become a team member in an amazing experiential marketing company? Talented candidates that are in search of a new challenge are encouraged to apply. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits. Diamond Integrated Marketing is an equal employment opportunity employer.

Current openings

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