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Program Coordinator, Web Content

Allendale, MI
Job Type

Program Coordinator, Web Content ( Giveaways )

The Giveaway Program Coordinator oversees the coordination and administration of GreaterGood’s Giveaway Program. In addition, the Program Coordinator will assist the Director of Strategic Initiatives in team planning and strategy, particularly where the program can support other programs and projects within the Strategic Initiatives portfolio and Publishing at large.


Giveaways and promotional contests support GreaterGood through:

  • Lead generation — help grow email lists by capturing email submissions through compelling and enticing giveaways and contests
  • Store revenue — generate store revenue by driving secondary clicks to the store and converting contestants into customers
  • Audience engagement — contribute to an engaging experience for the audience, helping reach new fans and encouraging repeat visits
  • Brand awareness — promote awareness of GreaterGood online properties

The Program Coordinator’s responsibilities broadly encompass three key areas:

Planning execution. The Giveaway Program Coordinator is the company’s subject-matter expert on promotional contests, remaining informed on industry best practices, rules and guidelines, and competitors in online publishing. As such, the Program Coordinator will help inform and improve processes to deliver on program KPI. In addition, the Program Coordinator will be leading the conversation to research and develop new capabilities for the program.

Managing operations. Giveaways require support from multiple departments, and the Program Coordinator functions as the single point of contact, facilitating communication with all stakeholders and soliciting input to improve performance of the program. The Giveaway Program Coordinator will also work to optimize performance on existing pages, seeking opportunities to improve conversion rates at every step of the funnel, from outbound marketing through contest entry. Finally, the Program Coordinator must ensure all contests adhere to internal policies, professional standards, and any relevant legislation or terms of service agreements.

Reporting performance. The Program Coordinator will continuously assess performance through diligent tracking of and reporting on program KPI. This includes analyzing findings, reporting results, and delivering recommendations to stakeholders. In this capacity, the Program Coordinator will identify new and emerging trends, capitalize on gains and mitigate potential losses. All of this data and analysis will feed back into the product cycle, providing learning and validation for new features to further extend the capabilities and contributions of the program.


  • 1-2 years of analytical, digital marketing or equivalent experience;
  • Basic familiarity with HTML, CSS and modern web standards;
  • Familiarity with UI/UX best practices with an emphasis on ecommerce and online publishing sites;
  • Strong communication skills;
  • Demonstrable analytical and quantitative skills, including the ability to use tools such as spreadsheet software and web analytics;
  • Detail-oriented and well organized.


  • Design background, including proficiency with common photo-editing and vector-graphic software;
  • Writing background, in particular copywriting for social, content or email marketing teams;
  • Previous experience working within a software/web development framework;

Links to any relevant digital work, such as an online portfolio or featured work.

About the Company:

Greater Good Network/CharityUSA.com offers competitive benefits including:

Full health insurance plan including medical, dental, and vision Life Insurance · Long Term Disability · 401(k) Plan · Company paid transit pass · Paid Time Off (Vacation, Holiday and Sick)

GreaterGood Network/CharityUSA.com is a leader in online activism and a dynamic force in the fight to end world hunger, provide free mammograms, improve health, promote literacy, preserve the world's rainforests, and care for animals in shelters and sanctuaries.













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